Some homeowners steer clear of Real Estate Agents because of emotional reasons. They don’t want their house to just be treated like a number: just sold and cashed out on. It’s their home, and they want a Real Estate Agent who is going to put the same effort and care into selling their home that they took to find and build it. Adjusting to their behavioral styles, especially if they have a “Steady” style, proving that you will spend the time and dedication necessary, and letting them know that they are not just another sale will make your FSBOs fruitful.
You can radically increase your productiveness by adjusting to their personality style and using a unique marketing approach. If you can identify their behavioral style, you will effectively convert them into a listing. The DiSC Profile Assessments can be a very effective tool in relating to prospective clients because once you know how various personalities work, you can learn how to adjust yourself to meet their needs.
DiSC Profiles are non-judgmental self-assessments and consist, in part, of a questionnaire which results in the identification of the preferred behavioral patterns and tendencies of the individual completing the questionnaire within four specific dimensions and fifteen patterns of behavior. DiSC is an acronym for the four primary dimensions of behavior which are as follows:
- Dominance: Direct and Decisive
- influence: Optimistic and Outgoing
- Steadiness: Sympathetic and Cooperative
- Conscientiousness: Concerned and Compliant
Once you have learned what your own DiSC behavioral profile is, it makes it easier for you to notice what other people’s DiSC behavioral profiles are. Then, you can learn to adjust yourself to meet the goals you have set for yourself and your business.
Many times, certain traits can hinder our communication skills with people with different traits. With your DiSC behavioral profile, you will learn how to transform how you communicate with people that are different from you in order to get the results you desire. Adjusting your sale for your various prospects is the mark of a great Real Estate Agent and will undoubtedly increase your number of sales and clients.
Real Estate, Business and Life Coach Cheri Alguire has partnered with hundreds of Real Estate Professionals and Small Business Owners to help them become more successful in business and in life. Coach Cheri specializes in Group Coaching for Small Business Owners, Working Mothers, Real Estate Agents and Managers. Learn more at www.NextLevelServices.net and www.DiSCforSmallBusiness.com.